The Bookmarks 2013 Winners List

on November 15, 2013

CORE – WEBSITES/MICROSITES/MOBISITES

  • Brand, Commercial & Retail websites – Large enterprise (business turnover > R100m)

-          BRONZE - Liquorice - Robertson’s (Masterclass video collaborated with The Hardy Boys)

 

  • Brand, Commercial & Retail Websites – Small/Medium enterprise (business turnover < R100m)

-          No winners

 

  • Publisher sites

-          No winners

 

  • Specialist Publisher sites (smaller, niche audiences)     

-          BRONZE – SARIE.com

-          BRONZE – How we made it in Africa (howwemadeitinafrica.com)

-          BRONZE – Memeburn

-          BRONZEwww.planetf1.com

 

  • Government, Public Service, Civil Society Sites or CSI sites        

-          BRONZE - Quirk - Pledge4Mandela Website

 

  • Microsites         

-          BRONZE - NATIVE - Nedbank Ke Yona site

-          BRONZE - Ogilvy & Mather Cape Town - Audi A1 Experience

-          BRONZE - Ogilvy & Mather Cape Town - #AudiA3Exchange

 

  • Commercial & Retail mobile sites          

-          BRONZE - Quirk - Woolworths Online

 

  • Brand/Company Identity mobile sites  

-          BRONZE - Gorilla Creative Media - I Love Baking SA

 

  • Publisher Mobile sites

-          No winners

 

  • E-Commerce     

-          BRONZE - spree.co.za

-          BRONZE - Woolworths Online & Quirk - Woolworths.co.za

 

CORE – ADVERTISING & SEARCH

  • Display Advertising                                       

-          BRONZE - Ogilvy & Mather Cape Town - Audi R8 - Gone in 5 seconds (collaborated with OgilvyOne & R.E.C Cape Town

-          BRONZE - TBWA\Tequila\Johannesburg - McDonalds McMixa - Small Change Big Smiles.

-          BRONZE - 140 BBDO - Instagram Banner

-          SILVER - Gloo - BMW 7 Series iPad

-          SILVER - Gloo - DStv BoxOffice Online

 

  • Best Media Plan

-          SILVER - Lighthouse Digital - FNB Retail Banking (collaborated with Gloo)

 

  • Paid Search Campaign

-          BRONZE - The Media Image - Virgin Active: How To Grow Leads By 160% With The Help of Mobile!

-          SILVER - Quirk - Woolworths | Always On PPC Campaign

-          SILVER - Synergize Digital - Prime Meridian Direct Paid Search Entry

 

  • Organic Search Campaigns

-          BRONZE - 2Stroke Interactive - Andy Cab Organic Search Campaign

-          BRONZE - World Wide Creative - American Swiss Organic Non-Branded and Mobile Search

-          BRONZE – Synergize Digital – Rovos Rail

-          GOLD - Synergize Digital - Careers24 Organic Search Entry

 

  • Best Ad Network

-          No Winners

 

CORE AWARDS: SOCIAL, COMMUNITY & PR

  • Social Media Properties

-          BRONZE - Liquorice - Robertson’s Spice

-          BRONZE - Quirk – Savanna

-          SILVER - Gorilla Creative Media - I Love Baking SA (collaborated with First View Media)

-          GOLD - Hellocomputer - World's First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg

 

  • Social Media Campaigns

-          BRONZE - DDB South Africa - The 5Gum Experience (collaborated with Seed productions, B4shaw & Retroviral)

-          BRONZE - M&C Saatchi Abel - Heineken 007

-          BRONZE - The Jupiter Drawing Room (South Africa) Cape Town- Hyundai Superband (collaborated with World Wide Creative)

-          SILVER - BNRY & Jupiter Drawing Room JHB – ABSA,  The Democratic Republic of Design (The DRD)

-          SILVER - Ogilvy & Mather Cape Town- #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)

-          GOLD - NATIVE- The Exchange

-          GOLD - Ogilvy & Mather Cape Town - Send your Facebook Profile to Cape Town (collaborated with Flow Communications & R.E.C. Cape Town)

 

  • Blog

-          No winners

 

  • Reputation & Crisis Management 

-          No winners

CORE AWARDS: EMAIL MARKETING

  • Email Campaign

-          BRONZE - Ireland/Davenport - Right2Know Confidential E-mail

 

  • Email Publication

-          GOLD - spree.co.za newsletter

 

CORE AWARDS: APPLICATION & TOOLS

  • Browser-Based Software

-          BRONZE - NATIVE - Isuzu Trail View (collaborated with Studio Muti)

-          BRONZE - BrandsEye - BrandsEye

 

  • Handheld/Phone Apps

-          BRONZE - The Jupiter Drawing Room (South Africa) Cape Town  - Mediclinic Baby App (collaborated with Tech Mahindra (IT Solutions and Programming)

-          BRONZE - BNRY & The Jupiter Drawing Room JHB – ABSA, The Democratic Republic of Design (The DRD) (collaborated with H-factor)

 

  • Tablet Apps

-          BRONZE - DStv Online - DStv for iPad (collaborated with Immedia)

 

  • Tablet Publication

-          BRONZE - Mail & Guardian - Mail & Guardian iPad edition

 

 

CORE AWARDS: GAMES

  • Game

-          No winners

 

CORE AWARDS: OTHER DIGITAL MEDIA

  • Digital Installations and Activations

-          BRONZE - Saatchi & Saatchi AtPlay - CPUT Champions of Engineering (collaborated with Etienne la Grange)

-          BRONZE - Aqua / Wunderman South Africa - Coca-Cola Swing For Good

-          BRONZE - iKineo - Loom Immersive Retail

-          BRONZE - Ireland/Davenport - Walking Dead Activation

-          SILVER - Gloo - FNB ATM Switch

 

  • Online Video

-          BRONZE - Liquorice - Chef Wendy’s Cook Along

-          GOLD - Ogilvy & Mather Cape Town - Klein Kimmie

 

CORE AWARDS: BRANDED CONTENT

  • Branded Content

-          SILVER - Ogilvy & Mather Cape Town - Send your Facebook Profile to Cape Town (collaborated with DraftFCB Johannesburg)

-          SILVER - NATIVE - Nedbank Ke Yona (collaborated with The Institute of Amazing Shit, Net#work BBDO, BonNgoe Productions & Universal Productions

-          GOLD - Hellocomputer - World's First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg)

 

CORE AWARDS: INTEGRATED / MIX MEDIA

  • Integrated Digital Marketing / Campaigns

-          BRONZE - Lynne Mackenzie & Partners - Integrated Digital Marketing / Campaigns - Doritos house Party

-          BRONZE - iKineo - Loom Immersive Retail (collaborated with Michael Elion, Duvan -Durand - The Institute, Adam Hill, Daniel Ting Chong, Emma Cook)

-          SILVER - Yonder Media - Hungry Lion Mobile Coupon Campaign

-          GOLD - Hellocomputer - RAV4 Outdoor Website(collaborated with DraftFCB Johannesburg)

 

  • Multi-platform Publisher (>3 platforms)

-          BRONZE - DStv Online - DStv Catch Up

-          BRONZE - EYEWITNESS NEWS 

-          SILVER - Liquorice – whatsfordinner?

-          GOLD - DStv Online - Big Brother Africa

 

CRAFT AWARDS

  • Editorial (media – news, magazines, radio, and TV stations/networks)

-          SILVER - Daily Maverick

 

  • Interface, Interaction, Navigation, UX

-          SILVER - Ogilvy & Mather Cape Town - Be the Champion Coach (collaborated with OgilvyOne Cape Town)

-          SILVER - Hellocomputer - Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)

 

  • Graphic Design, Illustration, Animation

-          SILVER - Ogilvy & Mather Cape Town - #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)

-          SILVER - iKineo - Loom Immersive Retail (collaborated with Michael Elion, Adam Hill, Daniel Ting Chong & Emma Cook)

 

  • Tech. Innovation

-          SILVER - iKineo - Loom Immersive Retail (collaborated with Michael Elion, Duvan Durand - The Institute, Duvan Durand - The Institute & Daniel Ting Chong,)

-          SILVER - Gloo - Pixel Pong

-          SILVER - Hellocomputer - Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)

-          SILVER - 140 BBDO - Pinhole Camera Emailer (collaborated with Ninjas For Hire)

 

INDIVIDUAL & TEAM AWARDS

*****No Awards *****

There are no winners in the following categories:

  • Best Digital Advertising Sales Team
  • Best Media Planner
  • Best Copywriter

 

 

  • Best Editorial Team

-          Mail & Guardian

 

  • Best Digital Editorial Individual

-          EYE WITNESS NEWS – Janine Willemans

-          Daily Maverick - Rebecca Davis

 

  • Best Community Manager

-          Liquorice - Jane-Anne Hobbs

-          EYEWITNESS NEWS  - Dori Van Loggerenberg

 

  • Best Creative

-          Hellocomputer - Matt Thompson

 

  • Best Client Service

-          NATIVE - Elizabeth Janse van Rensburg

 

  • Best User Experience Designer

-          Hellocomputer - Ryno van Niekerk

 

  • Best Digital Strategist

-          MACHINE - Andy Gilder

 

  • Best Media Planner

-          No winner

 

  • Best Social Media Marketer

-          Quirk - Catherine Scott

 

  • Best Paid-Search Marketer

-          Quirk - Linah Thandiwe Maigurira

 

  • Best Organic-Search Marketer

-          Synergize Digital - Tim Withers

 

  • Best Copywriter

-          No winner

 

  • Best Student

-          AAA - Luscha Brink & Melissa Fontini (Netflorist campaign)

 

  • Best Youngster

-          Burn Media - Stuart Thomas

 

SPECIAL HONOURS

  • Best Agency

-          NATIVE

 

  • Best Brand/Company

-          No Winner

 

  • Best Publisher

-          Mail & Guardian

 

  • Best Individual Contribution to SA Digital Media & Marketing

-           Jarred Cinman

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