02
The Bookmarks Awards 2011 Finalists – Product Awards
PRODUCT AWARDS
websites / microsites / mobisites
| CATEGORY | ENTRANT |
|---|---|
| Retail – Large enterprise (turnover < R100m+) | |
| Flight of the Fish Eagle Website | Quirk |
| Foschini Website | NATIVE |
| Retail – Small / medium enterprise (turnover < R100m) | |
| Groupon South Africa | Groupon South Africa |
| Grootbos | World Wide Creative |
| Brand/company identity – Large enterprise (turnover: R100m+) | |
| There are no finalists in this category | |
| Brand/company identity – Small / medium enterprise (turnover: < R100m) | |
| There are no finalists in this category | |
| Publisher (mass appeal) | |
| DSTV.com | DStv Online |
| Food24.com | 24.com |
| Channel24.com | 24.com |
| News24.com | 24.com |
| YourParenting.co.za | Media24 |
| Health24.com | 24.com |
| TimesLIVE | Avusa Media LIVE |
| Specialist publisher (smaller, niche audiences with | |
| Visi.co.za | New Media |
| BandwidthBlog.com | BandwidthBlog |
| Big Brother Amplified | DStv Online |
| TASTE website www.tastemag.co.za | New Media |
| Government & Public Service | |
| There are no finalists in this category | |
| Civil society | |
| There are no finalists in this category | |
| Microsite | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| BP Ultimate Ride 2 | HelloComputer |
| Hilux Man Up | Mesh Interactive |
| DIXIV | Jupiter Drawing Room SA & Gloo Digital Design |
| Vodacom Powergram | HelloComputer |
| Mobile site – retail | |
| SterKinekor.mobi | Prezence Digital |
| Computicket.mobi | Prezence Digital |
| Mobile site – Brand/company identity | |
| SAB Carling Black Label Be The Coach Campaign | Ogilvy Interactive Cape Town |
| Mobile site – publisher | |
| m.news24.com | 24.com |
| SoccerLaduma.mobi | Prezence Digital |
| BBC.com | BBC.com |
| mobi.SuperSport.com | DStv Online |
PRODUCT AWARDS
Advertising & Search
| CATEGORY | ENTRANT |
|---|---|
| Display advertising | |
| VW Golf R Campaign | Ogilvy Interactive Cape Town |
| Vodafone EA Games “Need for Speed” | HelloComputer |
| Vodafone EA Games “Pacman” | HelloComputer |
| BMW Fastpost | Gloo Digital Design |
| Audi A6 – Ask Rudi Campaign | Ogilvy Interactive Cape Town |
| Mobile display advertising | |
| Vodafone EA Games Mobile Banners | Hello Computer |
| Levi Go Forth | AdVine and OMG Digital. |
| Best media plan | |
| Investec Wealth and Investment | Lighthouse Digital |
| Perfetti van Melle – Mentos | Lighthouse Digital |
| Paid search campaign | |
| ORMS Direct | Social Code |
| Hyundai New Cars | Social Code |
| Cell C Data Campaign | Trigger/Isobar |
| BMW Search | DigiVOX |
| College Campus – “Students for Success” | Acceleration |
| Momentum | Clickmaven |
| Dealfish Kenya | TrafficBrand |
| Mocality Kenya | TrafficBrand |
| Organic search campaign | |
| Cash Crusaders | Synergize Online |
| Capitec | Quirk |
| Hollard | Quirk |
PRODUCT AWARDS
Email marketing
| CATEGORY | ENTRANT |
|---|---|
| Email campaign | |
| Capitec Bank Infographic Newsletters | Quirk |
| Countdown Sale | HomeChoice |
| Email publication | |
| Wild e-newsletter | TiP Publishing |
| First Thing Newsletter | The Daily Maverick |
PRODUCT AWARDS
Community & PR
| CATEGORY | ENTRANT |
|---|---|
| Social media platforms | |
| Amarula Greatest Sunsets | Liquorice |
| Appletiser | NATIVE |
| Savanna: Lemon Lovin’ | Quirk |
| Vodacom | Cerebra |
| Social media campaign | |
| Kulula.com 10 year birthday | Society / Mnemonic / King James |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| Vodacom Durban July RFID | iLogic |
| Hunters Facebook Refresh | NATIVE / 140 BBDO |
| Plascon Art From Mess | Society / Mnemonic |
| Trudon 10118 | Popimedia Innovations |
| Exclusive Books FlashMob FireSale Campaign | World Wide Creative |
| Chivas “Time to Lead” Facebook Campaign | HelloComputer |
| Mr. Delivery: Fire the Chef | M&C Saatchi Abel |
| Fan It With Cell C | Primedia Broadcasting |
| Mobile community | |
| Virgin Mobile Finish the Story | World Wide Creative |
| SoccerLaduma.mobi | Prezence Digital |
| Blog | |
| Samsung Blog | Cerebra Communications |
| ShoesOnFeet – Put Foot Rally 2011 | Retroviral Digital Communications and BangersandNash |
| Reputation / Crisis Management | |
| Vodacom Crisis Management | Cerebra Communications |
| Use of ORM to understand traveller behaviour | Acceleration Media |
PRODUCT AWARDS
Applications & tools
| CATEGORY | ENTRANT |
|---|---|
| Browser-based software | |
| Deloitte Insomnia Index | CLARITY |
| pMailer | Prefix Technologies |
| NATIVEOS | NATIVE |
| Savanna: Marry for a Million Date Roulette | Quirk |
| Handheld/phone | |
| News24 | News24 |
| Tablet | |
| ABC van Diere | TouchLab |
| MWEB Business Info Bank | Troika/CLARITY |
| Supersport.com for iPad | DStv Online |
PRODUCT AWARDS
Games
| CATEGORY | ENTRANT |
|---|---|
| Game | |
| VW Golf R Campaign | Ogilvy Interactive Cape Town |
| BP Ultimate Ride 2 | HelloComputer |
PRODUCT AWARDS
Online video & audio
| CATEGORY | ENTRANT |
|---|---|
| Online video | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| Drive Dry – Thunda.com | Gloo Digital Design & Fox P2 |
| Mercedes Benz Test Drive | 140 BBDO |
| Liqui-Fruit Summer Meltdown Campaign | Liquorice |
| Supersport.com Video | DStv Online |
| ZANEWS | BothWorlds |
| Pod/videocasts | |
| ZA NEWS | BothWorlds |
| Quirk Education Videos | Quirk |
PRODUCT AWARDS
Online video & audio
| CATEGORY | ENTRANT |
|---|---|
| Integrated digital marketing / campaigns | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| SAB Carling Black Label Be The Coach Campaign | Ogilvy Interactive Cape Town |
| BP Ultimate Ride 2 | HelloComputer |
| Hilux Man Up Challenge | Mesh Interactive |
| 5 Gum Launch | Tribal DDB |
| Kulula.com 10 Year birthday | Society / Mnemonic / King James |
| Standard Bank Matric Results | NATIVE |
| BP Ultimate Score | HelloComputer |
| Multi-platform publisher | |
| News24 | 24.com |
| Big Brother Amplified | DStv Online |
| BBC.com | BBC.com |
| SuperSport.com | DStv Online |
