The Bookmarks 2011

Categories without Shortlisted Entries

• Core Awards – Advertising and Search – Best Ad Network (0)
• Core Awards – Advertising and Search – Best Mobile Ad Network (0)
• Core Awards – Social, Community and PR – Blog (0)
• Core Awards – Social, Community and PR – Reputation/Crisis Management (0)
• Core Awards – Websites/Microsites/Mobisites – Commercial & Retail Mobile Sites (0)

Core Awards (184)

Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Large Enterprise (Turnover > R100m+) (1 shortlisted)
DStv Online – DStv.com

Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Small/Medium Enterprise (Turnover < R100m) (3 shortlisted)
MACHINE – Marmite Website
The Jupiter Drawing Room (Cape Town) – The Oxy Excuse Generator
World Wide Creative – Sharkwatch South Africa

Core Awards – Websites/Microsites/Mobisites – Publisher Sites (Mass Appeal) > R5m Turnover (6 shortlisted)            
24.com – Food24.com
24.com – News24.com
24.com – Sport24.co.za
BDFM Publishers – BDlive
Daily Maverick and iMaverick – Daily Maverick & iMaverick
MyBroadband – MyBroadband

Core Awards – Websites/Microsites/Mobisites – Specialist Publisher Sites (smaller, niche audiences with <R5m turnover p.a.) (11 shortlisted)
24.com – Channel24.com
24.com – Parent24
Ashsky Media – Lazygamer.net
Both Worlds & Clickshape – ZANEWS NETWORK
Burn Media/Creative Spark – Memeburn
Media24 Magazines – YourParenting.co.za
MyBroadband – BusinessTech
New Media Publishing  – Woolworths TASTE Digital
New Media Publishing – www.eatout.co.za
Quirk Cape Town – ELLE Blog
Unilever/Knorr – Whatsfordinner

Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil Society Sites (6 shortlisted)                   
Creative Spark – The ANC Archives
Hellocomputer – Corruption Watch
NATIVE – Close The Tap
Ogilvy Johannesburg – Add Hope Website
Prezence Digital – #MandelaStory
World Wide Creative – World Design Capital 2014

Core Awards – Websites/Microsites/Mobisites – Microsites (9 shortlisted)
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – The All New Hyundai Accent
Hellocomputer – Toyota Yaris “You Set the Pace”
Hero – SmartMAX
M&C Saatchi Abel – Remember Me Not
Ogilvy Johannesburg – Add Hope Website
Quirk Cape Town – Col’Cacchio Pizza Challenge
The Jupiter Drawing Room (Cape Town) – The Oxy Excuse Generator
The Jupiter Drawing Room – (Cape Town) – Hyundai Accent

Core Awards – Websites/Microsites/Mobisites – Brand/Company Identity Mobile Sites (3 shortlisted)            
Liquorice – The Perfect Sishebo Show
Prezence Digital – Real Time Wine
Trigger Isobar – Story Time

Core Awards – Websites/Microsites/Mobisites – Publisher Mobile Site (4 shortlisted)
24.com – m.news24.com
OnNet - Cell C Mobile Portal
DStv Online (SuperSport.com) – SuperSport.com Mobi
Prezence Digital – EWN Mobi

Core Awards – Websites/Microsites/Mobisites – E-Commerce (5 shortlisted)
Realmdigital – Exclus1ves Stickers
SARIE Magazine (Media24) – koop.sarie.com
Woolworths – www.woolworths.co.za
Yuppiechef – www.yuppiechef.co.za
Zando – www.zando.co.za

Core Awards – Advertising and Search – Display Advertising (17 shortlisted)
AdVine & OMG Digital – Red Bull Beat Battle
BNRY – AXE Hair – Hold + Touch
Gloo – BMW 3 Series: Infographic
Gloo – BMW 3 Series: Greatest Competition
Gloo – BMW Connected Drive: Zoom
Gloo – BMW Efficient Dynamics: More for less
Gloo – Samsung AFCON
Gloo – Samsung Galaxy S lll Popup Play
Gloo – Samsung Galaxy S lll Smart Stay
Hellocomputer – Castle Lite ‘Extra Cold Finder’
iLogic Agency – Nando’s Ketchup on the Headlines
Liquorice – Whatsfordinner: Bring out the Best
Ogilvy Cape Town – Amarok Double Cab
Ogilvy Cape Town – Audi A5 – Sharper News
Ogilvy Cape Town – Explore Tab
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
Ogilvy Johannesburg – KFC Tower Raiders

Core Awards – Advertising and Search – Best Media Plan (6 shortlisted)
Acceleration Media – Sanlam Budget Speech 2012
Carat SA – Cadbury Kraft – Dentyne
Carat SA – Cadbury Kraft – Stimorol
DigiVOX – BMW
DigiVOX – Web Africa
NATIVE – Protex

Core Awards – Advertising and Search – Paid Search Campaigns (8 shortlisted)         
ClickMaven – Momentum Health
DigiVOX – BMW
dotJWT – Avis
Quirk Cape Town – Woolworths (Always On)
Social Code – Hyundai New Cars
Social Code – ORMS Direct
UM Connect / Lighthouse Digital – Microsoft SA (Internet Explorer 9)
World Wide Creative – SA Gold Coin        

Core Awards – Advertising and Search – Organic Search Campaigns (4 shortlisted)   
Quirk Cape Town – Pam Golding
Synergize – Prime Meridian
Synergize – Carmag
Synergize – Mr Delivery

Core Awards – Email Marketing – Email Campaign (4 shortlisted)                       
140 BBDO – Scratch
2Stroke Interactive – Chris Willemse Cycles 35th Anniversary
Ireland Davenport – Who still wants to be working in 2054?
Quirk Cape Town – Durbanville Hills Adopt a Vine

Core Awards – Email Marketing – Email Publication (3 shortlisted)       
Daily Maverick – The First Thing Newsletter
Demographica – Dollop
Yuppiechef – Yuppiechef Hot Products Email Newsletters

Core Awards – Social, Community and PR – Social Media Properties (14 shortlisted)
Avusa Media LIVE – Sowetan LIVE
Cerebra – Toyota social media properties
Cerebra – Vodacom South Africa
Don’t Look Down & DStv Online – Big Brother Africa Social Media
DSTV Online – SuperSport
Gloo – FNB Facebook Page
Liquorice – Whatsfordinner Facebook
M&C Saatchi Abel – Remember Me Not
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Primedia Broadcasting – Kfm Breakfast Facebook Page
Quirk Johannesburg – Durex
Quirk Cape Town – Hunter’s
Quirk Cape Town – Shield for Men
Social@Ogilvy – Castle Lager Social Media Relaunch

Core Awards – Social, Community and PR – Social Media Campaigns (33 shortlisted)           
Aqua – LikeBike
BNRY – AXE Hair – Hold + Touch
COW Africa – BEV: The Twitter Activated Vending Machine
Creative Spark – J&B Met “Made Different”
Euro RSCG Group – Give Your Colour
Gloo – FNB S*#! People Say About Investing
Hellocomputer – Capitec ‘Speak Up’ Campaign
Hellocomputer – Continental Power Of Stop
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
Hellocomputer – Toyota Etios Tweets for Sweets
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
Ireland Davenport – Friend Request
Joe Public – Twitter Army
King James – Back At Ya
LM&P – Doritos Roulette
MACHINE – Year of the Gherkin
NATIVE – Close The Tap
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum\
Ogilvy Cape Town – Volkswagen Street Quest
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Miller Music Tour West
Prezence Digital – #MandelaStory
Quirk Cape Town – Col’Cachio Pizza Challenge
Quirk Cape Town – Col’Cacchio #PriceSlice
Retroviral – #5GumExperience
Retroviral – Nando’s Last Dictator Standing
Society – 1 Litre Launch
Society / Atmosphere – Kulula’s Ridiculously Posh Boeing Launch
The Jupiter Drawing Room (Cape Town) – Shield Bok Wake-Up Calls
Voice Factory Communication – 49M Rocking the Daisies ‘Find Your Way To Daisies’
World Wide Creative – #ThinkThai For A Change. Think Simply Asia.
World Wide Creative – World Design Capital 2014

Core Awards – Applications and Tools – Browser Based Software (2 shortlisted)
Everlytic – Everlytic
Trigger Isobar – Contract Builder

Core Awards – Applications and Tools – Handheld/Phone Apps (5 shortlisted)          
4i Mobile Applications – InspireMe App
Liquorice – whatsfordinner Mobi App
FNB – FNB Banking App
Prezence Digital – Ster Kinekor Smart-Phone App
Primedia Broadcasting – Gotcha

Core Awards – Applications and Tools – Tablet Apps (1 shortlisted)       
Touchlab – go! Travel South Africa

Core Awards – Applications and Tools – Tablet Publication (5 shortlisted)
24.com – News24 iPad app
Daily Maverick – iMaverick
M&G Media Limited – The Mail & Guardian iPad edition
Snapplify – The Star
Touchlab / Media24 Newspapers – Die Burger

Core Awards – Games – Games (6 shortlisted)                       
BNRY Digital – Every Bit a Bite of Joy
Hellocomputer – Continental Power Of Stop
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
M&C Saatchi Abel – UEFA Champions League Facebook App
Ogilvy Cape Town – Volkswagen Street Quest

Core Awards – Online Video and Audio – Online Video (7 shortlisted)   
Euro RSCG South Africa – Let your body drive
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum Campaign
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Doing More
Prezence Digital – #MandelaStory
Quirk Cape Town – Klipdrift: Thanks for the Invite, Argentina
Quirk Cape Town – Savanna: Dead Funny Videos            

Core Awards – Integrated / Mixed Media – Integrated Digital Marketing / Campaigns (13 shortlisted)
Don’t Look Down Convergence Agency – VideoWars
Hellocomputer – Continental Power Of Stop
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – Toyota Yaris “You Set the Pace”
Ireland Davenport – Falling Skies – UFO’s Over Jozi
MACHINE – Marmite
NATIVE – Close The Tap
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Ogilvy Cape Town – Volkswagen Street Quest
OMD JHB – Vodacom Gotcha 94.7/94.5
Trigger Isobar – Be Now
Trigger Isobar, Joe Public – Run Jozi
World Wide Creative – World Design Capital 2014

Core Awards – Integrated / Mixed Media – Multi-platform Publisher (7 shortlisted) 
24.com – News24
Both Worlds – ZANews Network
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
DStv Online – DStv
DStv Online – SuperSport.com
DStv Online – Big Brother Africa
New Media Publishing – Woolworths TASTE Digital

Core Awards – Integrated / Mixed Media – Multi-Channel Retailer (1 shortlisted)     
Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass – Toyota Etios “Here to make you Smile”

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Craft Awards (44)

Craft Awards – Editorial (Media – News, Magazines, Radio, and TV Stations / Networks) (10)                   
Avusa Media LIVE – Sowetan LIVE
Avusa Media LIVE – Sport LIVE
BOTH WORLDS – ZANEWS NETWORK
Burn Media – Burn Media
Cerebra – G-Connect In-Flight Wi-Fi Editorial
Crush! – www.crushmag-online.com Crush issue 16-21
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
Media24 – SARIE.com
New Media Publishing – Woolworths TASTE Digital
Primedia Broadcasting – Eyewitness News

Craft Awards – Interface, Interaction, Navigation, UX (10)                       
BNRY Digital – Altech Autopage Birthday Mailer
BNRY Digital – AXE Hair: Hold + Touch
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Gloo – FNB: DotFNB
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
NATIVE – Close The Tap
NATIVE – NATIVE website
Ogilvy Cape Town – Volkswagen Street Quest
Urbian – WineConnected     

Craft Awards – Graphic Design, Illustration, Animation (12)                    
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Hellocomputer – Adidas NEO Weather Widget
Hellocomputer – Capitec ‘Speak Up’ campaign
Hellocomputer – Continental Power Of Stop
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
Joe Public and Gloo – Clover microsite
Joe Public and Gloo – Clover viral
MACHINE – Marmite Blogger Drop
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
Ogilvy Cape Town – Volkswagen Street Quest
Prezence Digital – #MandelaStory
Urbian – BlackBerry Touch Awesomeness

Craft Awards – Tech. Innovation (12)             
4i Mobile Applications – InspireMe App
BNRY Digital – AXE Hair – Hold + Touch
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
CLARITY – Habitat-House
Cow Africa – Bacardi Mugshot Application
Cow Africa – BEV: Tweet-activated vending machine
Hellocomputer – Toyota Etios Tweets for Sweets
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
NATIVE – Close The Tap
Ogilvy Cape Town – Volkswagen Street Quest
Snapplify – Snapplify

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Individual and Team Awards (45)

Individual and Team Awards – The Digital Maverick (5)              
Branko Brkic
Helène Lindsay
Michael van den Heerik
Prakash Patel
Richard Oakley

Individual and Team Awards – Best Editorial Team (7)                 
24.com – News24 Editorial Team
Avusa Media LIVE – Sowetan LIVE with Sunday World – Juliette Saunders, Genevieve Kgafe, Karen Singh
BDFM Publishers – BDlive Editorial Team
Both Worlds – ZANEWS NETWORK
Burn Media – The Burn Team (Memeburn)
Daily Maverick and iMaverick – Daily Maverick and iMaverick
Eyewitness News – Eyewitness News Online Editorial Team

Individual and Team Awards – Best Digital Advertising Sales Team (3)
Avusa Media LIVE Sales Team
Demographica Sales Team
Mark 1 Media

Individual and Team Awards – Best Digital Editorial Individual (6)      
Avusa Media LIVE – Times LIVE – Reuben Goldberg
BDFM Publishers – Peter Bruce
Daily Maverick – Greg Marinovich
Daily Maverick and iMaverick – Branko Brkic
Daily Maverick and iMaverick – Mandy de Waal
Eyewitness News – Katy Katopodis

Individual and Team Awards – Best Creative (1)                 
Liquorice – Brian Carter      

Individual and Team Awards – Best Media Planner (3)                
Acceleration Media – Chanel Mackay
DigiVOX – Michelle Pearman
NATIVE – Jarred Mailer

Individual and Team Awards – Best Social Media Marketer (2)              
Cerebra – John Beale
Quirk – Juan Karstel

Individual and Team Awards – Best Paid Search Marketer (2)               
Acceleration Media – Michael Walker
Social Code – Natalie Solomon

Individual and Team Awards – Best Organic Search Marketer (3)                     
Maven – Brad Conlin
Quirk – Graeme Stiles
Synergize – Robin Fishley

Individual and Team Awards – Best Account/Client Service Manager (5)        
Acceleration Media – Melody Maker
Cerebra – Heike Meyburgh
Cerebra – Jacques du Bruyn
MediaMind – Lisa Pearson
NATIVE – Leanne Godden   

Individual and Team Awards – Best Copywriter (3)                       
Synergize – Kimberley Myers
Synergize – Samantha Corbett
Synergize – Tammy Binedell

Individual and Team Awards – Best Student (2)                  
Inbal Malinina & Tess Gadd – AAA
Dave Colley & Martin Magner  – Red & Yellow School

Individual and Team Awards – Best Youngster (3)             
Daily Maverick – Simon Allison
Daily Maverick – Sipho Hlongwane
Synergize – Victoria Smith

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Special Honours (28)

Special Honours – Greatest Company Contribution to Digital (5)
DigiVOX
Everlytic
Mustard Marketing
Prezence SA
Quirk

Special Honours – Best Agency (8)                   
Cerebra
DigitLab
DigiVOX
Gloo
Liquorice Africa Advertising
NATIVE
Quirk
World Wide Creative

Special Honours – Best Brand/Company (2)             
KPMG
Primedia Broadcasting

Special Honours – Best Publishing House (6)            
24.com – 24.com
Avusa Media LIVE – Avusa Media LIVE
BDFM Publishers – BDFM Publishers
Daily Maverick and iMaverick – Daily Maverick and iMaverick
DStv Online – DStv Online
Eyewitness News – Eyewitness News

Special Honours – Best Individual Contribution to SA DM&M (7)            
Andrea Mitchell
Mike Saunders
Nikki Cockcroft
Pete Case
Rob Stokes
Styli Charalambous
Tim Bishop

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