Categories
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Product: Integrated/mixed media
Written on August 25th, 2011Category descriptions Integrated digital marketing / campaigns Marketing campaigns that utilise more than 3 distinct digital platforms or media in an integrated manner for a single campaign. Additional credit will be given for digital-led campaigns with an integrated traditional media component. Criteria Sponsoring integrated digital marketing / campaigns: Multi-platform publisher Publication that utilises more than [...]
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Product: Online video & audio
Written on August 25th, 2011Category descriptions Online video Video produced primarily for online distribution and consumption (as contrasted with television or cinema content re-flighted online). Criteria Pod/videocasts Audio and video content produced primarily for online distribution and consumption and flighted on a regular schedule (as contrasted with radio or television programs simply re-distributed online). Criteria Back to product awards [...]
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Product: Games
Written on August 25th, 2011Category descriptions Game Any digital game – including console, handheld, web-based or social – using any technology. Criteria Sponsoring games: Back to product awards cluster Explore other clusters Craft awards Achievements & special honours Individual & team awards
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Product: Applications & tools
Written on August 25th, 2011Category descriptions Browser-based software Software tool, product or system operated via a browser front-end and offered live (over the Internet) for use. This includes SAAS applications as well as installed server applications, typically business applications (as contrasted with simply functional websites). Criteria Sponsoring browser-based software: Handheld/phone Apps designed for native use on one or more [...]
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Product: Community & PR
Written on August 25th, 2011Category descriptions Social media platforms Managed properties such as Facebook Pages, Twitter accounts or any other social media platforms – for brands, products, organisations or causes. Criteria Social media campaign Marketing or promotional campaigns utilising one or more social media platforms, tools or mechanics to drive results e.g. Facebook, MySpace, Twitter, Second Life, etc. Criteria [...]
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Product: Email marketing
Written on August 25th, 2011Category descriptions Email campaign Email marketing campaigns, or the use of email in communicating to an audience. Criteria Email publication Email newsletter or publication with regular distribution. Criteria Back to product awards cluster Explore other clusters Craft awards Achievements & special honours Individual & team awards
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Product: Advertising & search
Written on August 25th, 2011Category descriptions Display advertising Bought media space on independent platforms: static banner ads, expanding and rich media banners, pop-ups, interstitials, audio and visual skyscrapers. Criteria Mobile display advertising Advertising designed to be displayed on mobile devices – or via other bought media space on independent mobile platforms. Criteria Best media plan Any agency planning innovative, [...]
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Product: websites / microsites / mobisites
Written on August 25th, 2011Category descriptions Retail – Large enterprise (turnover < R100m+) Sites that represent ‘for-profit’ large retail companies and corporates, or business-to-business enterprises – providing product or service information, as well as fulfilment mechanisms that enable sales, bookings, applications, or lead-generation. Criteria Sponsoring retail – large enterprise: Retail – Small / medium enterprise (turnover < R100m) Sites [...]
