Product: websites / microsites / mobisites
Category descriptions
Retail – Large enterprise (turnover < R100m+)
Sites that represent ‘for-profit’ large retail companies and corporates, or business-to-business enterprises – providing product or service information, as well as fulfilment mechanisms that enable sales, bookings, applications, or lead-generation.
Sponsoring retail – large enterprise:
Retail – Small / medium enterprise (turnover < R100m)
Sites that represent ‘for-profit’ small/medium retail companies and corporates, or business-to-business enterprises – providing product or service information, as well as fulfilment mechanisms that enable sales, bookings, applications, or lead-generation.
Brand/company identity – Large enterprise (turnover: R100m+)
Self-promotion, shareholder, communication, event or sponsorship sites for communicating brand, company or professional image/identity for large companies.
Brand/company identity – Small / medium enterprise (turnover: < R100m)
Self-promotion, shareholder, communication, event or sponsorship sites for communicating brand, company or professional image/identity for small/medium companies.
Publisher (mass appeal)
Media sites for news and lifestyle, magazines, radio and TV stations/networks.
Specialist publisher (smaller, niche audiences with <R5m turnover p.a )
Vertical (special interest) or smaller publisher sites with a turnover of < R5m per annum.
Sponsoring specialist publisher:
Government & Public Service
Sites representing government entities, political parties, parastatals and public services providers.
Civil society
Sites representing non-profit, cause-driven, awareness or faith organisations, (professional) associations, unions, etc.
Microsite
Sites with a defined lifespan and dedicated URL, created for a brand campaign or product/service experience.
Mobile site – retail
Sites designed for handheld and portable devices representing ‘for-profit’ retail companies and corporates, or business-to-business enterprises – that provide product or service information, as well as fulfilment mechanisms that enable sales, bookings, applications or lead-generation.
Sponsoring mobile site – retail:
Mobile site – Brand/company identity
Sites designed for handheld and portable devices that service self-promotional, shareholder, communication, event or sponsorship needs and promote brand, company or professional image/identity.
Mobile site – publisher
Media sites (news and lifestyle, magazines, radio, and TV stations/networks) designed for handheld and portable devices.
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