02
Product: Integrated/mixed media
Category descriptions
Integrated digital marketing / campaigns
Marketing campaigns that utilise more than 3 distinct digital platforms or media in an integrated manner for a single campaign. Additional credit will be given for digital-led campaigns with an integrated traditional media component.
Sponsoring integrated digital marketing / campaigns:
Multi-platform publisher
Publication that utilises more than 3 distinct digital platforms to create a cohesive consumer experience.
