02
Product: Community & PR
Category descriptions
Social media platforms
Managed properties such as Facebook Pages, Twitter accounts or any other social media platforms – for brands, products, organisations or causes.
Social media campaign
Marketing or promotional campaigns utilising one or more social media platforms, tools or mechanics to drive results e.g. Facebook, MySpace, Twitter, Second Life, etc.
Sponsoring social media campaign:
Mobile community
Social media platform or campaign using mobile social media as primary channel to achieve results, or bring a community together.
Blog
Individual blog written by 1-3 primary contributors in a “blog” style (as contrasted with a multi-contributor publication).
Reputation / Crisis Management
Reputation management intervention or campaign on behalf of a brand, organisation or cause, including response to reputational crisis.
