The Oscars of Digital
The 5th Annual Bookmarks Awards on 1 November 2012 delivered on its promise of “The Oscars of Digital”.
Quick links:
- Wrap-up of 2012 Bookmarks Awards
- Pics
- Press release
- Winners
- Get involved for 2013: if you’d like be added to the mailing list, join the committee or provide support or sponsorship – we’d LOVE to hear from you
A glam & stylish evening
The glamorous ArtScape Theatre was the ideal venue for celebrating the digital geniuses, pioneers and leaders in style. Apart from a few curious outfits – unless baseball caps and sneakers are the new normal? - everyone was suited and ‘ballgowned’, and uber-glam.
Our MCs, Riaad Moosa and Elana Afrika, managed to keep a tricksy crowd entertained and involved. Riaad’s humorous take on life, coupled with Elana’s warmth, proved a winning combo.
Sentiment
As always, there were some disgruntled folk, dissatisfied with a range of things – from questioning the judging process to lamenting the lack of heavy metal music. Our answers are simple: the judging process is thorough, completely objective, and adheres to a stringent system that cannot be tampered with. As for heavy metal…. Hmmmmm… no. But on the whole, the feedback was immensely positive. Thank you!
Digital is growing up
And now, for the important bit: the industry has definitely grown up, evidenced by the number of winners per category. Considering the judging system has remained the same, and the judging panel was probably the toughest we’ve ever had, the fact that more entries qualified just shows how the quality of work has improved.
But wait, there’s more
The video of the judges’ interviews will be released shortly. What happens in the judging process, how work is evaluated, and the insights they glean as a result should provide immeasurable value and deeper understanding.
If you have any suggestions for making number 6 even better, please let us know.
Lastly, thank you to everyone who makes this industry what it is. You guys rock!
Respect
The Bookmarks team
